We are pleased to announce a win for us at this year’s Franchise Marketing Awards. This is for a campaign the whole global network was involved with. So, this is a win for all of us.
On Friday 2nd October, we waited with bated breath to find out the results of the Franchise Marketing Awards 2020. Having been shortlisted for the Best Online Marketing Campaign category, we were nervously excited about how we had done.
For this award, was not just for us – this was an award the whole global franchise network was instrumental in making a success. In July 2019, we set about rebranding our identity – more than just a logo, this was about creating a stronger message for our franchisees to share with their customers.
To make sure the online campaign was successful, we had to strategize what we needed our franchisees to do, when and on what platform. Thankfully, because our network are fully engaged, they helped to make this campaign one which we are collectively proud of.
Global Head of Marketing, Melanie Spencer said “This was one of the biggest changes to the InXpress brand in 20 years. It was a huge project and team effort to implement this throughout InXpress globally and our franchise network of over 380 franchisees who we needed to be fully on board this journey with us. It was worth every minute though and we were all delighted with the outcome and the way that the whole network got behind this”.
Judges, Pip Wilkins, CEO of the bfa; Damian Humphrey, Partner at Astons Legal; and Ken Braddock, Franchise Director at HSBC were looking for evidence of an online marketing campaign which was clearly defined, with measurable results. About their decision, they said, “The InXpress campaign was a textbook example of how to manage the evolution of a franchise brand: expertly planned and well executed, with a clear focus on delivering sustainable growth for franchisees.”
We are incredibly proud of the rebrand, and the role our network played in delivering it, worldwide. And for us, as a brand celebrating 21years of franchising success, this award win is another cherry on top of a giant celebration cake. Just what we all needed after the challenges of the pandemic, this year.
Thank you to all our 380+ franchisees around the world – this is our win!