If you’re a cricket fan, then you may have noticed a familiar franchise brand’s logo on one of the sponsor boards at the Autumn T20 games!
With five fabulous matches broadcast live on TNT Sport across the UK and globally in 58 territories, InXpress’s brand will be seen by an estimated 2.7 million viewers in the UK and 140 million viewers worldwide. Why is this good for us? Well, this powerful partnership positions InXpress pitch-side in two places, next to a group of major global brands, including “Cinch” and “Brit Insurance”, enhancing our visibility and awareness on an extraordinary scale.
No stranger to sponsoring sporting events, thanks to many of our franchisees’ relationships with local teams, InXpress has strategically aligned with this premier cricket series. As a leader in logistics solutions, making ourselves seen means we can support our franchise network even more, with greater brand awareness. Throughout the series, the InXpress sponsorship boards showcase the brand across all five matches at the famous Kensington Oval in Barbados and the Darren Sammy Cricket Ground in St. Lucia!
Melanie Martin, Global Head of Marketing at InXpress, commented on the sponsorship: “This partnership with the England Cricket Team presents an extraordinary opportunity for InXpress to connect with audiences across the UK and beyond. By increasing brand awareness through this sponsorship, we’re driving real value for our franchise network, helping franchisees reach new customers and deepen connections in their markets.”
So, what are the key benefits to our franchise partners?
- Expanded global reach
- Enhanced brand credibility
- Greater opportunities for franchise growth
By partnering with a global sporting event in this way, InXpress is harnessing the power of innovation. It means we can spread an important message about the exceptional service our franchisees and their teams deliver to their customers: “Your promise. Our business.”
When were the matches?
- Saturday, 9th November – 1st T20, Bridgetown, Kensington Oval
- Sunday, 10th November – 2nd T20, Bridgetown, Kensington Oval
- Thursday, 14th November – 3rd T20, Gros Islet, Darren Sammy Cricket Ground
- Saturday, 16th November – 4th T20, Gros Islet, Darren Sammy Cricket Ground
- Sunday, 17th November – 5th T20, Gros Islet, Darren Sammy Cricket Ground
As England take on their Rivals, the West Indies, InXpress is enjoying every game, and a successful series! If you love a backspin or a bottom-hand, don’t forget to follow the series live from 20:00pm each night and join InXpress as we cheer for England’s T20 team!
Come on England!